Not supposed to be here 🙂
If everyone followed the rules there would be no innovation, there would be no forward momentum. We would do the same thing everyone else does. My thoughts on why businesses fail within the first 18 months is they begin following the signs. Let me explain, the first 6 months a business is making its own rules, after 6 months though they begin questioning. Should I be doing what my competition is doing? Am I doing it wrong? So they begin to change their mindset. They begin focusing on the safe zones and no longer explore. Sure safe zones will keep you out of trouble for the most part but don’t they also hinder your forward momentum? Don’t they allow a business that isn’t following all the rules to “pass” you? Maybe the mindset should be to take the chance, try something new. I think you might find that you may be the one doing the passing and not the one being passed.